Overview: Create a brand identity for a city bike hire in Peoria, IL that shows the opportunities it offers both to the city and to the people.
Problem: Peoria has many attractions to offer, though a lot go by unknown or unexplored. Even Peoria locals have not fully gotten to explore their own city.
Solution: Pedal Peoria is a bike hire targeted towards people looking to get out of the house and do something fun. It offers exploration of the city with bike hubs stationed at popular Peoria destinations. The connected mobile app also includes a list of attractions and restaurants for people to bike to.
